IFA Berlin 2026

What this countdown tracks

The clock above counts down to IFA Berlin 2026, Europe's largest consumer-tech trade show, scheduled for September 4-8, 2026 at Messe Berlin in Germany. Show floors open the morning of September 4 at 10:00 CEST, with corporate keynotes anchoring the preceding press days.

About this event

IFA Berlin is the second-largest consumer-electronics trade show in the world after CES and the most important calendar moment for European retail buyers. It draws 1,800+ exhibitors and 200,000+ attendees across five days at Messe Berlin, spanning consumer electronics, home appliances (white goods), audio, mobile, AI PCs, smart home, and TVs. Press days precede the public opening, with Samsung, LG, Bosch, Siemens, Lenovo, Honor, Acer, ASUS, Anker, and many more delivering corporate keynotes.

The 2026 edition arrives with AI PCs maturing into a mainstream category, smart-home interoperability stabilising around Matter, and the European appliance giants pushing AI features into kitchens, laundry, and HVAC. IFA's growing emphasis on sustainability and right-to-repair shapes much of the public messaging.

What to expect

Samsung typically headlines press days with smart home, TV, and appliance reveals. LG, Bosch, Siemens, Miele, Sharp, and Panasonic follow with appliance and TV launches. Lenovo, Acer, ASUS, MSI, and HP unveil refreshed Copilot+ PCs and gaming laptops. Honor, OnePlus, and a wave of Chinese OEMs use IFA as their European launch venue for foldables and flagship phones.

Expect heavy programming on AI in everyday devices, Matter-compatible smart home, energy efficiency (a major European regulatory emphasis), and the next generation of OLED / micro-LED TVs.

Past editions

• IFA 2025 (September 2025, Berlin) highlighted matter-enabled smart home appliances, Lenovo's rollable laptop, Honor Magic V Flip 2, and the wave of Snapdragon X Elite Copilot+ PCs.
• IFA 2024 introduced AI PC mainstream messaging and major QD-OLED TV launches.
• IFA 2023 returned the show to full pre-pandemic scale with major foldable launches.
• IFA 2022 marked the post-COVID rebound with Matter compatibility front and centre.

How to watch

Press conferences from major brands stream on each company's YouTube channel and on ifa-berlin.com. Most press-day keynotes air between 09:00 and 18:00 CEST on September 2-3, 2026, ahead of the public show floors opening at 10:00 CEST on September 4. Time-zone equivalents for the typical 10:00 CEST keynote slot: 04:00 ET, 01:00 PT, 09:00 BST, 13:30 IST, and 17:00 JST.

Related countdowns

IFA shares the consumer-electronics and chip calendar with Snapdragon Summit 2026, Made by Google 2026 (Pixel 11), Apple September Event 2026 (iPhone 18 Pro), CES 2027, and CES 2028.

FAQ

When does IFA Berlin 2026 start? Public show floors open Friday, September 4, 2026 at 10:00 CEST, with the show running through September 8. Where is IFA Berlin 2026? Messe Berlin in Berlin, Germany. How can I watch IFA Berlin 2026? Press-day keynotes stream on each brand's YouTube channel and on ifa-berlin.com; the trade show itself is in-person. Who attends IFA Berlin? Retail buyers, press, OEM partners, and industry analysts; trade access is restricted on certain press days.