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The clock above counts down to the Super Bowl LXI Halftime Show on Sunday, February 14, 2027 — the Apple Music–sponsored, Roc Nation–curated mid-game performance that lands at the most-watched moment of the most-watched US broadcast each year. The show takes place inside SoFi Stadium in Inglewood, California.
The Super Bowl Halftime Show is a 13-minute live set staged on a roll-out field-level platform, watched by more than 120 million US viewers and tens of millions more globally. Apple Music took over title sponsorship in 2023, replacing Pepsi after a decade-long tenure, and Roc Nation has been the league's strategic curator since 2019. Past editions have produced some of the most-watched musical performances in television history — Rihanna (2023), Usher (2024), Kendrick Lamar (2025), and Beyoncé adjacents.
The 2027 headliner is yet to be announced — the league traditionally drops the news during NFL Honors week or via a coordinated social-media tease in the months ahead of the game.
The halftime show airs on CBS in the US under the NFL's 11-year broadcast deal, with companion streaming on Paramount+ (free this year via the Super Bowl pass). Globally, the show is rebroadcast on the same channels as the game — Sky Sports in the UK, DAZN in selected markets, NFL Game Pass elsewhere. Expect halftime to start at roughly 8:20 PM ET (1:20 AM UTC Monday).
For the game itself, see the Super Bowl LXI countdown. For more 2027 awards-season concerts, see the Grammys 2027 countdown and the Oscars 2027 countdown.
When is the Super Bowl LXI Halftime Show? Sunday, February 14, 2027 — roughly 8:20 PM ET, midway through the game at SoFi Stadium. Who is performing? TBA — the headliner is announced months before the game. Where can I watch? CBS and Paramount+ in the US; international broadcasters carry the same feed. Is the halftime show free to watch? Yes — it airs on free-to-air broadcast in the US (CBS) and is included with Paramount+'s free Super Bowl pass.