Apple September Event 2026 (iPhone 18 Pro)

What this countdown tracks

The countdown above runs to Apple's September 2026 hardware event, expected on Tuesday, September 8 at 10:00 PT from the Steve Jobs Theater at Apple Park, where the iPhone 18 Pro line and Apple's first foldable iPhone are forecast to debut.

About this event

Apple's September keynote is the company's flagship hardware moment of the year and historically the launchpad for the iPhone, Apple Watch, and AirPods refreshes. Since 2020 it has been delivered as a tightly edited pre-recorded film, shot on the Apple Park campus and supplemented with on-site press demos in the Steve Jobs Theater lobby. The format runs roughly 60-90 minutes and is followed by hands-on areas where journalists can briefly handle the new hardware.

The September stage typically converts the year's WWDC software previews into shipping product. New iPhones announced on stage usually open for pre-order the Friday of the same week and reach customers the following Friday. Apple uses the keynote to set holiday-quarter expectations on Wall Street and to anchor carrier and retailer marketing in the United States, the United Kingdom, China, and India.

What to expect

Reporting from Bloomberg's Mark Gurman and supply-chain analysts has converged on a split iPhone 18 launch: the Pro and Pro Max debut in September 2026, alongside Apple's first foldable iPhone, while the standard iPhone 18 and iPhone 18e shift to spring 2027. Expect new Apple silicon on the Pro line, larger camera sensors, and continued Apple Intelligence positioning. The Apple Watch Series 12, Apple Watch Ultra 4, and a possible AirPods Pro 4 or AirPods 5 refresh are likely. Pricing on the foldable is expected to land well above the existing Pro Max tier, putting it into Galaxy Z Fold territory.

Past reveals

• The September 2025 "Awe Dropping" event launched the iPhone 17, iPhone Air, iPhone 17 Pro, iPhone 17 Pro Max, Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3.
• September 2024's "It's Glowtime" event introduced the iPhone 16 family with the Camera Control button and the first Apple Intelligence-ready hardware.
• September 2023 launched the iPhone 15 lineup with USB-C and the titanium Pro models.
• September 2022 unveiled the iPhone 14, the always-on Dynamic Island Pros, and the first Apple Watch Ultra.
• September 2020 introduced the Apple Watch Series 6, Apple Watch SE, and the iPad Air with the A14.

How to watch

The keynote streams free on apple.com/apple-events, the Apple TV app, and Apple's YouTube channel. A 10:00 PT start equals 13:00 ET, 18:00 BST, 19:00 CEST, 22:30 IST, and 02:00 JST on September 9. Apple typically publishes localised dubs within hours and posts the full presentation on YouTube minutes after the live broadcast ends. Pre-orders for new iPhones traditionally open the Friday of the same week at 05:00 PT.

Related keynotes to track

The September event ships the software introduced at WWDC 2026 and sets up the iPhone 19 cycle. It also frames competition with the Made by Google Pixel 11 launch and Samsung Galaxy Unpacked Summer 2026. For Apple's full year of events, see the Apple keynote hub.

FAQ

When is the Apple September 2026 event? Expected Tuesday, September 8, 2026 at 10:00 PT. Where is the Apple September 2026 event? The Steve Jobs Theater at Apple Park in Cupertino, with global livestream coverage. How can I watch the Apple September 2026 event? On apple.com, the Apple TV app, and Apple's YouTube channel. What's expected to be announced? iPhone 18 Pro, iPhone 18 Pro Max, Apple's first foldable iPhone, Apple Watch Series 12, and an AirPods refresh.