Apple September Event 2027 (iPhone 19)

What this countdown tracks

This timer marks the wait until Apple's September 2027 hardware keynote, expected on Tuesday, September 14 at 10:00 PT from Apple Park, where the iPhone 19 family and a refreshed Apple Watch line are forecast to be revealed.

About this event

The September keynote is the most-watched hardware presentation in consumer technology and the moment Apple's autumn product cycle officially begins. The event has settled into a consistent shape since 2020: a pre-recorded film roughly an hour long, anchored at Apple Park, paired with a small in-person hands-on area in the Steve Jobs Theater lobby. Apple uses the slot to debut new iPhones, Apple Watch models, and frequently AirPods, with pricing, pre-order timing, and ship dates announced on stage.

The presentation converts WWDC software previews into shipping iOS, watchOS, and AirPods firmware updates within days. Apple Stores around the world prepare for first-day launches the following Friday, and quarterly guidance on the holiday quarter typically references the new lineup. Carrier partners and major retailers in the United States, the United Kingdom, the EU, China, and India coordinate launch promotions to align with the keynote.

What to expect

The 2027 event is expected to introduce the iPhone 19, iPhone 19 Pro, and iPhone 19 Pro Max alongside the standard iPhone 19 and iPhone 19e if Apple keeps the split-launch cadence rumoured for 2026. Apple Watch Series 13 and an AirPods refresh are likely. Persistent reporting points to a second-generation foldable iPhone if the first generation, expected in 2026, gains traction. Expect new Apple silicon, evolved camera systems, and continued Apple Intelligence positioning. Pricing on Pro models is widely expected to drift upward in line with the foldable iPhone tier introduced a year earlier.

Past reveals

• The September 2026 event is expected to launch the iPhone 18 Pro line and Apple's first foldable iPhone.
• September 2025's "Awe Dropping" event introduced the iPhone 17, iPhone Air, iPhone 17 Pro, iPhone 17 Pro Max, Apple Watch Series 11, Apple Watch Ultra 3, and AirPods Pro 3.
• September 2024 unveiled the iPhone 16 family and the first Apple Intelligence-ready hardware.
• September 2023 brought USB-C to the iPhone 15 lineup.
• September 2022 introduced the always-on Pro display and the Apple Watch Ultra.

How to watch

Apple is expected to stream the keynote free on apple.com/apple-events, the Apple TV app, and Apple's YouTube channel. A 10:00 PT start equates to 13:00 ET, 18:00 BST, 19:00 CEST, 22:30 IST, and 02:00 JST on September 15. The presentation typically runs around an hour, followed by an Apple Newsroom press release with full specifications and pricing. Pre-orders for the new iPhones traditionally open the Friday of the same week.

Related keynotes to track

The September 2027 keynote ships software previewed at WWDC 2027 and sets up WWDC 2028. It runs alongside competition from Made by Google 2027 and continues the rivalry with Samsung Galaxy Unpacked Summer 2027. The Apple keynote hub covers the broader cadence.

FAQ

When is the Apple September 2027 event? Expected Tuesday, September 14, 2027 at 10:00 PT. Where is the Apple September 2027 event? Apple Park in Cupertino, California, with global livestream coverage. How can I watch the Apple September 2027 event? On apple.com, the Apple TV app, and Apple's YouTube channel. What's expected to be announced? iPhone 19, iPhone 19 Pro, Apple Watch Series 13, and an AirPods refresh, with a possible foldable iPhone follow-up.